Drip

Drip launched in 2013 with a focus on ecommerce email marketing automation — a more specific niche than the general email marketing tools that dominated the market at the time. Where platforms like Mailchimp emphasized one-time broadcast emails and basic autoresponders, Drip was designed to handle the behavioral triggers, segment logic, and revenue attribution that online retailers need to turn customer activity data into automated, personalized communication. The platform was acquired by Leadpages in 2016, gaining resources to expand its feature set while maintaining its ecommerce positioning.

Drip's workflow automation is the core of what its users buy. Visual automation workflows — built with a drag-and-drop canvas that connects triggers, conditions, and actions — run in the background executing email sequences, applying tags, updating custom fields, and triggering integrations based on subscriber behavior. Those workflows connect to ecommerce platforms like Shopify, WooCommerce, and Magento through native integrations, pulling purchase events, cart abandonment signals, and product view data that drive the segmentation logic underlying Drip's targeting. For ecommerce businesses, the revenue that those automations generate is directly measurable through the attributed revenue reporting Drip provides.

Drip platform problems have direct revenue implications for ecommerce merchants who depend on the automation layer. Workflows that stop triggering silently halt the abandoned cart sequences, post-purchase follow-ups, and win-back campaigns that account for a measurable portion of automated revenue. Email sends queue rather than deliver on schedule, delaying time-sensitive promotional campaigns that were planned around specific sale windows. The Shopify and WooCommerce integrations stop pulling new event data when the integration backend is degraded, causing workflows to miss triggers based on events that occurred during the outage window. Segment memberships stop updating, so sends that should target customers who purchased in the past 30 days include stale segment members instead.

Outage.gg tracks Drip platform status with real-time community reports from ecommerce marketers and email automation users. If Drip workflows have stopped running, sends are queuing rather than delivering, or integrations have stopped pulling event data, the live status page shows current impact.