Advertising
AppsFlyer
Mobile attribution and marketing analytics platform used by 98% of the Fortune 500 to measure campaign performance.
What is AppsFlyer?
AppsFlyer measures the moment an ad impression becomes a paying customer — and does it at a scale that touches over 90,000 apps and 12,000 technology partners worldwide. Founded in Tel Aviv in 2011, the company became the de facto standard for mobile attribution by solving one of the hardest problems in digital marketing: mapping an installation or purchase back to the exact ad that drove it, across dozens of different ad networks and creative formats, without violating user privacy. That infrastructure processes hundreds of billions of mobile events every month.
The platform's technical backbone combines an SDK embedded in mobile apps with a cloud-based attribution engine that resolves postbacks in near real time. When a user taps an ad and installs an app, AppsFlyer matches the device fingerprint or device identifier against the originating click within a configurable lookback window, then fires conversion postbacks to the relevant ad network. Fraud protection (Protect360) runs in parallel, scoring traffic against behavioral signals and blocking invalid installs before they inflate campaign metrics. Data flows out through raw data exports, push APIs, and integrations with data warehouses like BigQuery, Snowflake, and Redshift.
Platform disruptions break attribution chains in ways that are difficult to detect in real time. Postbacks to Facebook, Google, TikTok, and other networks stop firing — meaning ad platforms over-report or under-report conversions and bidding algorithms start optimizing on incomplete signals. The AppsFlyer dashboard shows stale or missing data, and cohort reports stop updating. SDK events from live apps queue locally or drop entirely depending on retry configuration. Fraud scoring halts, letting invalid traffic through without flagging. For mobile marketers running automated bidding strategies, even a two-hour attribution gap can corrupt optimization models that take days to recover.
Outage.gg monitors AppsFlyer's service status continuously, aggregating real-time reports so growth teams can confirm whether attribution delays are platform-wide or isolated. Visit the live status page to see current uptime.
Common AppsFlyer Problems
Issues users most frequently report when AppsFlyer is having problems.
Login failures
Players are unable to sign in, receiving authentication errors or being stuck on loading screens.
Matchmaking problems
Unable to find or join matches, long queue times, or errors when trying to connect to game servers.
Disconnections mid-session
Getting unexpectedly kicked from active sessions, losing in-game progress or items.
In-game store & purchases
Cannot load the in-game store, complete purchases, or received items are not appearing in inventory.
Frequently Asked Questions
Common questions about AppsFlyer outages and server status.
You can check the live AppsFlyer server status at outage.gg/services/appsflyer. The page shows real-time community-submitted outage reports, an hourly trend chart, and the current health status.
AppsFlyer can stop working for a number of reasons including scheduled maintenance windows, unexpected server failures, network infrastructure problems, or DDoS attacks. Check the live status page on Outage.gg for the latest community reports to see if others are experiencing the same issue.
Go to outage.gg/services/appsflyer and click the "Report an Issue" button. Your report is counted immediately and helps confirm whether a problem is widespread. Reports from multiple users trigger a status change visible to everyone watching the page.
Click the "Notify Me" bell button on the AppsFlyer status page at outage.gg/services/appsflyer. Create a free account and we will send you an email the moment AppsFlyer comes back online — no app download required.
Many services maintain official status pages with planned maintenance notices. Outage.gg aggregates real-time community-reported outages which often surface faster than official channels.
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